Punjabi Superstar Going Beyond India’s Music Diaspora
Written by ABR on 30/03/2022
Diljit Dosanjh, widely known as the ‘Super Singh of Punjab’, has recently announced a partnership with Warner Music. Although Dosanjh has already found fame as an actor, singer, songwriter, and television presenter, this is the first time he’d signed a deal with a major record company.
According to the press release, Dosanjh will be working with Warner Music to expand his global music career. And collaboration to release singles with Canadian rapper Tory Lanex and Tanzanian star Diamond Platnumz.
With already thirteen studio albums, Dosanjh is already a household name as one of Punjabi music’s leading artists. G.O.A.T, his 2020 album, was featured on Billboard’s Global Chart and went Top 20 in Canada. Lover, his latest track, has garnered more than 68 million views on Youtube.
“I’m delighted to be collaborating with Warner Music. Together, we’ll take Indian music way beyond the usual diaspora audiences to the top of the global charts. I’ve already started working with some of Warner Music’s artists from other countries and it’s proving an exhilarating creative process. I’m just so proud to be playing my part in putting Indian music firmly on the global map,” Diljit Dosanjh said.
Diljit Dosanjh’s commercially successful Bollywood and Punjabi movies of all time include — appearing in the likes of Honsla Rakh, Jatt & Juliet, Jatt & Juliet 2, Punjab 1984, Sardaar Ji, Super Singh, Sajjan Singh Rangroot, Shadaa, and Udta Punjab.
“Diljit Dosanjh is a cultural phenomenon. He has sold-out venues in the UK such as the SSE Arena, Wembley, the First Direct Arena in Leeds, and the Birmingham Arena. Diljit’s growth as a global artist has been unprecedented and we’re hopeful that this partnership with Warner Music India will take us one step closer to making Diljit a global music star.”
— Sonali Singh [Dosanjh’s Manager]
Max Lousada [CEO, Warner Recorded Music] said: “Punjabi music has long been popular in India and it’s now igniting international interest. You don’t get many bigger names in the genre than Diljit Dosanjh…We’re really honoured to have Diljit sign to Warner Recorded Music.”
Alfonso Perez-Soto [President, Emerging Markets, Warner Recorded Music] said: “Just signing this deal has been an exhilarating process. From our first midnight meeting to pulling together two music videos in our first weekend of working together, Diljit brings a passion and creativity that draws you into his world.”
“We’re excited to partner with the versatile and supremely talented Diljit Dosanjh. He’s a true entertainer and has struck a chord with audiences across the globe with both his acting and singing prowess – a true rarity. His songs are already a rage with anybody who enjoys Punjabi music across the globe.”
— Jay Mehta [Jay Mehta [Managing Director, Warner Music India]
Diljit Dosanjh 2022 Tour is heading to the UK’s city of London, Birmingham and Leeds before concluding in Glasgow from the 12th to 28th of August. Click here for tickets and more information.
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