FIFA World Cup Qatar: “We’re better together”

Written by on 06/04/2022

Hayya Hayya (Better Together)’ by Trinidad Cardona, DaVido, Aisha

The FIFA World Cup Qatar 2022™ Official Soundtrack kicks off recently with the release of the single Hayya Hayya (Better Together). The new song features Trinidad Cardona, Davido and Aisha, ahead of the final draw for the tournament.

FIFA continues to build on the FIFA Sound strategy announced in early 2021. With the release announcement of the single, to also connect with audiences worldwide through the shared passions of football and music. The entertainment strategy was conceived to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.

The combination of breakthrough US star Trinidad Cardona, Afrobeats icon Davido and Qatari sensation Aisha captures the spirit of the FIFA World Cup™. And also brings together inspiration from across the globe via the FIFA Sound strategy.

Listen to the FIFA Qatar 2022 World Cup official soundtrack, here.

“By bringing together voices from the Americas, Africa and the Middle East, this song symbolises how music – and football – can unite the world. As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before.”

Kay Madati, FIFA Chief Commercial Officer.

The post FIFA World Cup Qatar: “We’re better together” appeared first on Music Press Asia.

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