Tuned Global, Musiio To Merge Music Streaming & AI-Powered Tech
Written by ABR on 30/03/2022
GMM Grammy, Thailand’s media giant and entertainment company, is the first to launch a service from a music technology integration — a result of a partnership announced recently by Tuned Global, a streaming tech platform, with a music artificial intelligence company, Musiio.
Tuned Global, the B2B streaming technology platform recently announced a technical API integration with Musiio, an artificial intelligence company for the music industry.
According to the deal, Tuned Global will now have access to Musiio’s AI technology, which makes music catalogs more searchable for both curators and end-users.
Tuned Global clients can enroll in Musiio’s solution as soon as they contract with Tuned Global. Musiio scans an available music catalog, analyses it, and returns the corresponding metadata to the Tuned Global system.
This information is then used in Tuned Global’s Content Management System (AutoTune) for clients to search tracks, curate playlists, and automatically attach themes to playlists. On the end-user side, this metadata is used to generate music suggestions and recommendations. This whole system is accessible as a turnkey solution.
“We are always trying to find new ways for our client DSPs to enrich the user experience in their services and supercharge user engagement. This collaboration with Musiio does just that. Most streaming services have to pull data from a wide variety of sources – often this means that metadata can be missing or incohesive. Having a centralized system means that the catalog is easy to navigate and make better recommendations, which is a real competitive advantage to new DSPs.”
— Con Raso MD of Tuned Global.
One of the tools offered by Tuned Global as a result of this technical API integration is an advanced Playlisting tool. Users can now find tracks and curate playlists or radio mixes using the metadata generated by Musiio.
“In metadata-poor environments like Asia, the access to Musiio’s technology within Tuned Global’s platform helps enrich our local catalog so it is searchable and more efficient for music recommendations. This allows the Plern team to better curate content and the end user to receive a more personalized music experience.”
— Asawin Rojmethatawee, Executive Vice President – Music Streaming Business at GMM Grammy PCL.
GMM Grammy’s streaming service in Thailand, Plern, launched only 3 months ago and has already accumulated over a million downloads.
“One of our guiding principles when developing our AI tools is to help great music get discovered. And that’s exactly what we’re doing with Tuned Global’s solution for localized music streaming. We’re thrilled to be working with their forward-thinking and capable team to bring world-class music navigation to all parts and segments of the music industry,” Hazel Savage, CEO and Co-Founder of Musiio said.
Musiio AI can “listen” to music at scale, and supercharges the tagging and search capabilities of music catalogs. Correct tagging of music makes playlisting and music discovery easier for streaming services, and ultimately helps great artists be heard through the noise.
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