Sony & Universal Partnership Sees Bob Dylan Go Meta

Written by on 15/03/2022

Earlier this month, Snowcrash announced the launch of its premier NFT trading platform, formed in partnership with Sony Music Entertainment (SME) and Universal Music Group (UMG). Aiming to merge the diverse segments of technology, the creative arts and digital innovation.

NFTs for cultural icons Bob Dylan and Miles Davis, as well as for emerging artist Varvara (who reimagines the legendary paintings of John James Audubon), are slated for release this year.

According to its latest joint press release, Snowcrash will work with intellectual property holders, brands, and artists to create myriad collections, including primary drops, limited editions, streaming rights, and digital goods, while providing the most efficient and eco-friendly experiences for buyers, sellers, and creators.


“Snowcrash is a promising new NFT marketplace with strong leadership connections to the music community, experienced technology vision and differentiated in-house creative capabilities. We are pleased to be partnering with them to identify and develop a range of opportunities for our recording artists with a focus on delivering accessible, user-friendly experiences for both creators and fans.”

Dennis Kooker, President, Global Digital Business, Sony Music Entertainment.


Snowcrash was created by Visionary/Filmmaker Jesse Dylan; Walter De Brouwer, Ph.D., a pioneer in financial engineering, decentralized finance, and non-fungible tokens (NFTs); and Entertainment Executive Jeff Rosen.

Dylan and De Brouwer originally met at a TED Conference many years ago. De Brouwer explains, “With Snowcrash, we have found a perfect opportunity where the entertainment community, Silicon Valley and Wall Street all come together to create opportunities for artists and organizations impacting the world today. We have also launched the platform on the Solana blockchain, which is a much better choice for the environment.”

Jesse Dylan, with insight from the partnerships and collaborations he has built over the past 10 years since launching his own agency Wondros, believes there is no limit to what NFTs can do for non-profit organizations, NGOs, and more. “By creating Snowcrash, we have a platform that brings artists together with impactful organizations. I believe we have seen just the tip of the iceberg in this emerging space.”


“A critical part of UMG’s strategy in this space is to develop artist-focused, premium campaigns and fan-oriented collectibles with world-class partners, which will enable our artists and labels to advance their cultural influence at the forefront of innovation. The all-star team behind Snowcrash, with the incredible experience and perspective that Jeff, Jesse, and Walter bring from their varied backgrounds and fields, promises to deliver exciting new creative opportunities for our global roster of artists and songwriters.”

Michael Nash, EVP, Digital Strategy, Universal Music Group.


Snowcrash’s work goes beyond its own NFT storefront, with one such effort already active. Leveraging a long-time relationship with Wondros, Snowcrash recently partnered with UNICEF on NFTs celebrating the 75th anniversary of the organisation.

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Related news:

On Friday, March 4, 2022, Sony Music Entertainment completed its transaction to acquire Brazilian independent music company Som Livre. The announcement comes following approval from Brazil’s regulator the Tribunal of the Conselho Administrativo de Defesa Econômica (CADE) on Wednesday February 23, 2022.

“With the transaction now completed, we look forward to ensuring Som Livre’s continued success and increasing our support for Brazil’s thriving music community. Som Livre will further enhance Sony Music’s support for independent artists, songwriters and labels in Brazil and across the Latin music industry, in one of the most dynamic, competitive and fastest-growing music markets in the world.”

[Sony acquired Som Livre, one of Brazil’s largest music label. The price of the deal was revealed to be approximately USD $255 million at the time.]

The post Sony & Universal Partnership Sees Bob Dylan Go Meta appeared first on Music Press Asia.


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