CHAI, ADOY, Shelhiel and more Asian artists join SXSW 2022 lineup

Written by on 28/02/2022

CHAI, ADOY and more added to SXSW bill

South By Southwest (SXSW) has announced another wave of artists, including Asian acts CHAI, ADOY and Shelhiel, who will perform at this year’s festival in March.

  • READ MORE: H 3 F: “We’re serious about music, but not to the point that we’re not having fun”

Scheduled to run from March 14 to 20 in Austin, Texas, the festival will take place live for the first time since 2019 following a two-year gap caused by the pandemic.

SXSW has been progressively unveiling its 2022 performers. Announced last Friday were  Japanese punk outfit CHAI, South Korean indie band ADOY, and Malaysian pop act Shelhiel.

  • READ MORE: Shelhiel: The auteur riding a new “organic” wave of Malaysian pop music

Other newly announced acts include Sleeping Brain, Fake Gentle, Mong Tong, Yayoi Daimon, Wez Atlas, Taiga, Omega Sapien, AGE, PUNX, Kavya, Lolita No.18, Mudd The Student, Sophia Shen and more. Check out the complete list of performers at SXSW 2022 here.

Four acts were previously announced in October: Kiana V from the Philippines, Haru Nemuri from Japan, and HAEPAARY and Y2K92 from South Korea.

CHAI confirmed their attendance by sharing the list of performers enlisted for Jaded’s showcase at SXSW 2022.

View this post on Instagram

A post shared by CHAI (@chaiofficialjpn)

Shelhiel took to Instagram on Saturday (February 26) to share the news, saying he feels “excited but more nervous” as he prepares to make his first trip to the United States.

View this post on Instagram

A post shared by Shelhiel (@supershelhiel)

Earlier this month, CHAI released ‘WINK TOGETHER’, a six-track EP consisting of remixes for their 2021 album, ‘WINK’. The band – who are currently on tour in America with Mitski – recently revealed that their tour trailer was stolen in Austin, Texas, and have set up a GoFundMe campaign.

  • READ MORE: CHAI: Neo-kawaii ambassadors broaden the horizons of their self-love on new album ‘WINK’

ADOY most recently released the EP ‘her’ in August last year. Comprising six tracks, it featured previously-released single ‘Baby’ as well as newer cuts like ‘Simply’, ‘Antihero’, ‘Saint’, ‘NY’ and the instrumental track ‘Up’.

Earlier this month, Shelhiel released a romantic music video for his single ‘Runnin, Merindu’ (Runnin, Missing’) featuring rapper Airliftz and alt-pop singer NYK.






The Asian acts performing at SXSW 2022 are:

CHAI
ADOY
Elephant Gym
Shelhiel
Kiana V
AGE
Balming Tiger
Omega Sapien
Haru Nemuri
HAEPAARY
Y2K92
Cartel Madras

ChihiroYamazaki +ROUTE14band (Kawasaki JAPAN)
CIFIKA

Coogie
Dal:um
DeVita
DJ Wegun
Dongurizu
Fake Gentle
The fin.
HIMI
Hanita Bhamri
JBABE
KAYVA
Kayan
Komorebi
Kinami
Lil Cherry & GOLDBUUDA
Lolita No.18
MEYY

MIRRROR
Mong Tong
Mudd The Student
Park Jiha
Petty Booka
PUNX
Skaai
Sleeping Brain
Sogumm
Sophia Shen
Sorry Youth
So!YoON!
Taiga
VivaOle
Wez Atlas
Wnjn
Woo
Yayoi Daimon

The post CHAI, ADOY, Shelhiel and more Asian artists join SXSW 2022 lineup appeared first on NME.


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