Ayra Starr Proves That She Is Not To Be Toyed With In New Video For ‘Beggie Beggie’
Written by ABR on 27/01/2022
Nigerian singer Ayra Starr joins forces with fellow Nigerian crooner CKay to bring fans a passionate reminder of how complex romantic relationships can be. The 19-year singer-songwriter has finally gifted us with the accompanying visuals to power ballad ‘Beggie Beggie’, off of her 2021 debut album 19 & Dangerous.
The Nollywood-inspired music video, directed by Director K, is set at a house party that Starr seems frustrated to be attending. The song itself hears Starr croon lyrics like ‘Now I’m alone; Now wey you no send me’ and ‘See the way I dey beg you. Shey bambi allah mo je ni?’ — and her reaction to seeing her supposed lover walk in with a chorus of ladies echoes the frustrating words her sultry voice projects. The Afropop songstress then takes matters into her own hands by ringing a rope around the estranged lover and burying him waist deep so that he can properly listen to the singer’s grievances. We’re not condoning the behavior – but we get it.
The passion-driver music video features a strong nostalgic presence as the fashion choices favor old Nollywood styles and attitudes making waves again. “Old Nollywood has had some of the biggest impact on Gen-Z fashion and style,” Starr said in a statement, of the creative choice. “I thought it would be fun and beautiful to re-create that era and its influence on pop culture as a whole. ‘Beggie Beggie’ is not just a sad song, it’s about a young woman seeing things for what they are.”
Watch Ayra Starr and CKay in the music video for Beggie Beggie here.
Ayra Starr – Beggie Beggie feat. CKay (Official Music Video)