Song Joong-ki is Louis Vuitton’s newest brand ambassador

South Korean actor Song Joong-ki has been named Louis Vuitton’s newest brand ambassador.

• READ MORE: Joohoney: “Light shines brighter in the dark, so sometimes we need both”

Yesterday (May 24), Harpers Bazaar Singapore reported that Song Joong-ki, known for his roles in Descendants of the Sun and Vincenzo, has been announced as French fashion brand Louis Vuitton’s newest house ambassador.

The actor is the latest South Korean celebrity to become an ambassador for Louis Vuitton, following BTS member J-Hope and Hyein of K-pop girl group NewJeans.

According to Harpers Bazaar Singapore, Song Joong-ki made his debut appearance for the brand at the 2023 Cannes Film Festival, on the red carpet for the premiere of the feature film Hopeless.

Hopeless follows the story of Yun-kyu (Hong Sa-bin), a man who wishes to escape his everyday life. He soon encounters Chi-gun (Song), a crime organization underboss, and becomes entangled in risky situations.

Prior to the premiere of Hopeless, Song spoke to South Korean media about how he had decided to shoot the project pro bono. “I love challenging myself with uncertainty. This may sound a bit bold, but I’ve been successful so many times that I wanted to give myself time to do something fun,” he said, per The Korea Herald.

In other news, South Korean television network MBC has released a new teaser for its upcoming K-drama series Numbers. The series will star Kim Myung-soo of INFINITE as the newest hire of a major accounting firm in South Korea.

The post Song Joong-ki is Louis Vuitton’s newest brand ambassador appeared first on NME.