STAYC celebrate Valentine’s Day in music video for new single ‘Teddy Bear’

K-pop girl group STAYC have dropped their latest single album ‘Teddy Bear’, alongside a music video for its title track of the same name.

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‘Teddy Bear’ was released in full on February 14 at 6pm KST and includes a total of two tracks: lead single ‘Teddy Bear’ and a Korean version of their hit Japanese single ‘Poppy’.

In an interview prior to the single album’s release, leader Sumin described ‘Teddy Bear’ as “STAYC’s identity”. “What STAYC pursues and is best at is conveying bright energy and a hopeful message. In our upcoming album, that vibe is especially captured well,” she told Singles Magazine, as translated by Soompi.

Both ‘Teddy Bear’ and ‘Poppy’ were written and composed by hitmakers Black Eyed Pilseung, frequent STAYC collaborator Jeon Goon, and producers Rado and Flyt. Black Eyed Pilseung are also executives at STAYC’s label High Up Entertainment.

STAYC’s comeback was first confirmed in January by High Up Entertainment in a statement to Sports Kyunghang. ‘Teddy Bear’ marks the first time the K-pop group have released new music in roughly seven months, with their last music being the July 2022 single album ‘We Need Love’. Led by title track ‘Beautiful Monster’, the four-track project also included B-sides ‘I Like It’, ‘Love’, as well as a TAK remix of previous February 2022 hit single ‘RUN2U’.

NME’s Tanu I. Raj awarded ‘We Need Love’ three stars, writing that it was “disappointing to find that they may have played it safe on ‘We Need Love’”. They continued: “Despite the individual strengths of its songs, ‘We Need Love’ leaves much to be desired as a whole. It seems to be missing not only the aforementioned experimental streak STAYC have become synonymous with, but also complexity in the story they build.”

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